Our audience feedback was a very advantageous tool to have as it provided us with several opinions on how we could improve all our products.
Firstly, the audience feedback on our video enabled us to change many features of the video. The way we took our audience feedback was by taking the opinions of the people watching the video. The images under this paragraph of two sheets of audience feedback i took one lunchtime. I simply asked each person who was watching the video to write down what they liked and didn't like. By getting one person at a time to watch the video it meant that their feelings toward the video would not be changed depending on what other people thought. I also made sure that the person watching the video stated whether they were a media student or not as they would be looking at different features of the video. The people we asked to watch and comment on our video were people all in the same age boundary of our target audience and they were all of the same employment status, being a student.
Our audience feedback enabled us to keep in parts of the video that our audience liked. The clips that found that our audience most liked were the bass drum shot, good camera movement and the inclusion of all band members in the video. The bass drum shot has so far developed into being our flagship shot has whenever somebody watches our video they always comment on how much they like this shot. However, although we found that are target audience really enjoyed watching this shot, it was very important that we didn't put to many shots of it in otherwise the admiration for it would be far less than if it was only shown once or twice. The camera movement was a very nice piece of feedback that i wasn't expecting to hear. We had done several hours of filming and we were standing and crouching for long periods of time as we tried to get the shots we wanted. To hear our target audience liked our direct work from filming was more of a moral boosting piece of feedback that helped morale amongst the group.
The inclusion of all band members was another piece of audience feedback felt by the majority of people that watched our video. We published the video on facebook and 3 of the comments left were in fact about 'how they liked all the band members being shown for a fair amount of time correlating with their contribution to the performance'. This was very positive feedback as it meat we had given each band member the right amount of camera time which is an integral part of editing a music video.
The audience feedback also gave us comments about the negative aspects of our rough cut music video. Each person had different opinions of what they didn't like but there weren't really any collected opinions on what people disliked. The reasons for people disliking parts of our video is that they found it too shaky in parts, shots being too long and being too close to some band members.
As we were filming handheld there was always a chance that the footage could be to shaky and we filmed the same thing several times so we had several alternatives incase the footage was to shaky. This meant that when it came to changing some of the footage, we had several alternatives to use which was a big advantage. Our audience feedback also told us that Our shots were too long in places which was also another feature of our music video that we could change without tampering with the video too much. The alter this problem we simply added for more footage where we felt the shots were to long. This did help to improve our video as this criticism, constructive as it was, led to us increasing the tempo of the video, making it better. The final piece of criticism we got from the majority is that there were shots when we were to close to the band members. This was the hardest piece of criticism to take as we didn't entirely agree with it, but if our target audience didn't like what they were seeing we had to address that issue. To do this we found alternative shots to replace some of the old shots that were deemed to be to close to the band member.
The audience feedback for our digipak and magazine advert was also very useful, but we didn't write down what our critics said because we just made the change there and then. The changes needed were only minimal has the only constructive criticism we got was that the font didn't look right and the colour of the background was also a bit dull. These changes were only small but they did offer us the chance to make our product better. Overall our audience feedback allowed us to improve the overall quality of all our products through the constructive criticism and positive feedback from our target audience.
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