Evaluation 2: How effective is the combination of your main product and ancillary texts?

Firstly the passion in the video was portrayed because it had to be if we were going to do the song justice. Our digipack was able to express the passion from the video due to the front cover being a picture of the band performing in the video. This photograph exerts passion through the band members playing with such focus. The lead guitarist, left of the guitar, is a prime example of what we were trying to put across to our target audience as his head was down, looking at his guitar but you can see enough of his facial expression to notice that he is really tying hard to get the best out of himself in his performance.

Our target audience is 14 to 25 year olds, which means we had to make sure that all the tasks we did, were aimed at this target audience. To do this we put effects on all three tasks that we felt would appeal to the consumer. In our video we changed the brightness and contrast and added a red tint. In our digipak the lure is the image of the guitar, which has been edited to stand out amongst a black and white background, in which it does. The effects where meant to add a sharp edge to our products which would make them stand out from other products.

Across all three platforms there are clear signs of the genre of music. The rock genre can be seen in our work through the frequent use of the guitar. Our video shows a performance and therefore the instruments can be clearly seen, especially the guitar. The front of the digipak has a large image of our lead singers guitar, the magazine advert has been made so that the image of the guitar seen on it is yet again the focus of attention.

The fonts were also another feature that had to be kept consistent especially through the magazine advert and digipak. The font used on previous Foo Fighters albums was added after audience feedback onto the magazine advert. After short consideration we changed the font on the digipak to be the same as the font on the magazine advert as both products go hand in hand with one another and shouldn’t be clashing.

In research I found that many bands had a strong link between their video and digipaks. This research meant that we had to make sure we had a clear link between our video and digipak. The music video for many bands is seen as an advertising tool and the digipak must use the advertising power from the video to sell as many records as possible. I feel that as a group we did managed to keep all three products within the traits of the genre. The link of the performance, colour effect and guitar has helped to keep all three products similar in aesthetic value. The aim was to always keep links between all three products so the advert can be linked to the video and the video linked with the digipak.