Target Audience 2

As we approach the end of our editing and the construction of both our ancillary tasks we need to consider our target audience. The band Foo Fighters are an American rock band that have been seen on NME several times so it would make most sense that we look at this magazine's consumers as a target audience.

In my research into NME I found their demographics which where very useful in finding in more detail who reads there magazine. 76% of the NME readership is male with 24% being female. Although we are planning on aiming to both sexes this is an interesting statistic as this could allow us to make the advert 'more manly'. In terms of age the median age of the readership is 23 with 34% of the readership still being students. This is also useful when looking at how to make the advert look as a young readership would be more interested in something different or new rather than a typical advert.

We had planned to aim our video and digipak to a relatively young audience with the age to aim at being 14-25. We aim the video in particularly at an audience that enjoys rock music as the video shows a rock band playing. The close up and personal view of the video helps to put this message across and I feel we have to do this in our digipak and in our magazine advert.

To conclude I would say that our target audience would be 14-25 year olds with their employment status being students.

Target Audience 1

The success of every music video depends on whether the viewer likes the video or dislikes the video. In our video we are using the rock song of 'Times like these' by the Foo Fighters. They are a well known American rock band and we are choosing to do a live performance for a video to show the traits of the genre. Most rock bands including Foo Fighters are highly recognised for being a great live band and hopefully our video will represent a great live performance so that the viewer can connect with the song through the video. Another way we can target our audience is by using as many handheld shots as possible, that way the viewer will feel more up close and personal with the band. In summary our target audience is the existing fans of the band and any other rock lovers as they will appreciate the concept of a live up-close performance over a story based narrative of the lyrics.