Target Audience 2

As we approach the end of our editing and the construction of both our ancillary tasks we need to consider our target audience. The band Foo Fighters are an American rock band that have been seen on NME several times so it would make most sense that we look at this magazine's consumers as a target audience.

In my research into NME I found their demographics which where very useful in finding in more detail who reads there magazine. 76% of the NME readership is male with 24% being female. Although we are planning on aiming to both sexes this is an interesting statistic as this could allow us to make the advert 'more manly'. In terms of age the median age of the readership is 23 with 34% of the readership still being students. This is also useful when looking at how to make the advert look as a young readership would be more interested in something different or new rather than a typical advert.

We had planned to aim our video and digipak to a relatively young audience with the age to aim at being 14-25. We aim the video in particularly at an audience that enjoys rock music as the video shows a rock band playing. The close up and personal view of the video helps to put this message across and I feel we have to do this in our digipak and in our magazine advert.

To conclude I would say that our target audience would be 14-25 year olds with their employment status being students.

Current Ideas

At the moment we haven't sat down as a group and spoke about this specific ancillary task, although we plan to do this today. At the moment I have been thinking of some idea's for a potential magazine advert background. These include:

- our original idea for the digipak, which is a blurred background.

- an enlarged image of the digipak front cover but with a weaker gradient so that everything on it stands out.

- a different image of a guitar or other instrument

- taken from the lyrics 'a street light shining', i thought that maybe we could taken a picture of an empty street with the street lights shining down and then edit on the digipak and any other information we want on there.

Magazine Advert

At the moment we have struggled to find magazine adverts in music magazine's and newspapers. However I have found that during my research many magazines and newspapers advertise artist's tours. This could be a possible feature on our magazine advert as long as still advertise our digipak on the advert. We would obviously have to ask our teacher to see if this idea can be followed up as it would make further research into this task easier as these seem to be the adverts on print products. However I have seen digipak/album advertisements online on music download sites like iTunes and this could also be a possible idea of research.

Editing 2

Today we are very close to finishing our music video. We have about 30 second's worth of space still to fill with footage and group member Jacob seems to be the one that is going to finish editing as it is fair to say he has done several extra hours worth of work on it. If we are able to finish today it would leave us in good stead for finishing our ancillary tasks and evaluating.

New Idea for Digipak

Whilst editing we have also started planning our ideas for a digipak. We were going to follow the idea of a blurred motorway but this was time consuming and not relevant to our music video which had to be addressed so that we showed continuity throughout our project. Then group member Tom came up with the idea that we should use the instruments to illustrate the digipak, which could be done quickly and by using photoshop we could get the effects we want. Tom has already taken several pictures from our filming sessions and this has become very advantageous as we could use any good photos in our digipak as well.