Rough Cut

Rough Cut from Jake Clements on Vimeo.

Practice Digipak Cover

Here is one of my practice digipak covers that i made in photoshop a while ago. I originally thought it looked quite good, however after some audience feedback I saw that the colour's i used clashed with what else we had planned for the video. However I kept the design just incase we changed our mind and wanted to use the idea.

Current Magazine Adverts

Below are some album adverts from the magazine 'Rock Sound'. Inside the magazine was several adverts for new albums and they were all of the same genre of our band. This was a very advantageous piece of research from Jacob, who bought the magazine, as it provided us with some ideas of how to lay out our magazine in terms of fonts, layouts, advertisements, colours, etc. Here are some of the magazine adverts below.

This first magazine advert took up a whole page in Rock Sound magazine but the genre of this advert is more gothic than what our advert will be. The font at the top looks like its written in chalk. The images on the advert include a small picture of the album but the band is in the background. This advert also contains tour dates which i don't think we will be including in our magazine advert but the idea of showing where to buy it from is something i think we should consider.
The advert above only took up a small slice of the page but doesn't show the album or digipak in it at all. It contains the band posing for the picture. The feature I like about this advert is the release date is clear to see and so it should be as its the most important feature of any digipak advert as you are meant to be making sales, so to do this your target audience need to know when the release date is.

Out of the four magazine adverts i can see that this advert i aimed at a different audience compared to our digipak and the other three adverts on this blog. The font used is bold and plain which shows that their audience don't care about being different as the name of the band and the release date can be clearly seen along with a small image of the album in the bottom right corner.

Out of the four adverts this would be my favourite as it has a nice clear layout and the font used help to add mystery to this advert. The most clear and largest text on the advert is the name of the artist which is next to the picture of the album. Once again the release date is clear to see which is another piece of evidence of why we should include the release date in our advert. The background is black and the main lure of the advert comes from the name of the artist which is in large bold white letters. But once again the effect on the font helps to make this advert more effective in capturing the attention of any potential reader.

I feel that i magazine advert will have to lure the attention of the reader to turn them from a potential customer into a buying customer. From looking at these adverts I can see that we only need to put across the important facts of the digipak, like release date and artist. I would strongly put across to the group the importance of this as it would be pointless not to include this information.

Target Audience 2

As we approach the end of our editing and the construction of both our ancillary tasks we need to consider our target audience. The band Foo Fighters are an American rock band that have been seen on NME several times so it would make most sense that we look at this magazine's consumers as a target audience.

In my research into NME I found their demographics which where very useful in finding in more detail who reads there magazine. 76% of the NME readership is male with 24% being female. Although we are planning on aiming to both sexes this is an interesting statistic as this could allow us to make the advert 'more manly'. In terms of age the median age of the readership is 23 with 34% of the readership still being students. This is also useful when looking at how to make the advert look as a young readership would be more interested in something different or new rather than a typical advert.

We had planned to aim our video and digipak to a relatively young audience with the age to aim at being 14-25. We aim the video in particularly at an audience that enjoys rock music as the video shows a rock band playing. The close up and personal view of the video helps to put this message across and I feel we have to do this in our digipak and in our magazine advert.

To conclude I would say that our target audience would be 14-25 year olds with their employment status being students.

Current Ideas

At the moment we haven't sat down as a group and spoke about this specific ancillary task, although we plan to do this today. At the moment I have been thinking of some idea's for a potential magazine advert background. These include:

- our original idea for the digipak, which is a blurred background.

- an enlarged image of the digipak front cover but with a weaker gradient so that everything on it stands out.

- a different image of a guitar or other instrument

- taken from the lyrics 'a street light shining', i thought that maybe we could taken a picture of an empty street with the street lights shining down and then edit on the digipak and any other information we want on there.

Magazine Advert

At the moment we have struggled to find magazine adverts in music magazine's and newspapers. However I have found that during my research many magazines and newspapers advertise artist's tours. This could be a possible feature on our magazine advert as long as still advertise our digipak on the advert. We would obviously have to ask our teacher to see if this idea can be followed up as it would make further research into this task easier as these seem to be the adverts on print products. However I have seen digipak/album advertisements online on music download sites like iTunes and this could also be a possible idea of research.

Editing 2

Today we are very close to finishing our music video. We have about 30 second's worth of space still to fill with footage and group member Jacob seems to be the one that is going to finish editing as it is fair to say he has done several extra hours worth of work on it. If we are able to finish today it would leave us in good stead for finishing our ancillary tasks and evaluating.